The Ideation Canvas 💭
An adaptation of the famous Lean Canvas designed to streamline startup ideation. This tool brings a fresh perspective to startup brainstorming, designed to provoke thought, inspire innovation, and anticipate challenges.
Streamlining Startup Brainstorming 🧠
The Ideation Canvas provides a logical structure, guiding you through nine key steps of the startup ideation process: problem, customer, solution, unique value proposition, business model, market size, competition, timing, and team.With its circular flow, the Ideation Canvas emphasizes the iterative nature of ideation, reinforcing the concept that refinement and revisiting earlier steps is a normal part of developing your startup idea.One of the advantages of the Ideation Canvas is its ability to help you prepare a compelling pitch right from the initial stages. Each element you fill in on the canvas can be translated into a part of your pitch, enabling you to tell a comprehensive and engaging story about your startup.
An Iterative Framework 🔄
The Ideation Canvas follows a circular flow, mirroring the iterative nature of innovation itself. This encourages us to think about the interconnectedness of these stages. A change in one area, like your customer segment, may necessitate revisiting and refining your solution or value proposition.
Translating Ideas into Impactful Pitches 💬
No more scrambling to translate your canvas into investor-ready pitches. The Ideation Canvas follows the typical early-startup pitch structure, so when you finish the canvas, it becomes effortless to make the pitch next.
Red Flags Check 👀
When using the Ideation Canvas, you're prompted to think about these crucial elements upfront. The process encourages you to scrutinize some main aspect of your startup idea and identify potential red flags early on. This can save you valuable time and energy by avoiding pitfalls or re-orienting your idea sooner rather than later.
About the Creator
I'm Bernardo Tavares, a startup mentor and Lean evangelist. Having conducted lean and business canvas workshops for hundreds of entrepreneurs, I've learned a great deal about their strengths, but also noted a few areas that could be improved.With these insights, and a strong desire to further support startups, I conceived the Ideation Canvas.
I hope it can help you as much as it has helped me.
📰 Check out my blog post about the subject
Lean Canvas? Been There, Done That… Time for an Upgrade with the Ideation Canvas!
If you're interested in having me join your team for a workshop, a talk, or any other engagement that could benefit from my experience and perspective, don't hesitate to reach out.
Download the Ideation Canvas and Join Our Community
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Digital Ideation Canvas on Miro
In today's interconnected world, brainstorming sessions aren't limited to the confines of a physical room. To help you make the most of your ideation process, wherever you are, I've created a digital version of the Ideation Canvas on Miro.Just click on the button below to access the Ideation Canvas template.
© BernardoTavares. All rights reserved.
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